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Colleges

What's Garnet Is Gold: FSU Marketing Team Ready To Cash In On BCS Championship

Florida State, "midway through an unprecedented" $1B fundraising campaign, is "ready to cash in on Monday night's football national championship and the prime-time exposure it provided," according to Blackburn & Hodges of the TALLAHASSEE DEMOCRAT. One day after defeating Auburn to claim the BCS Championship, FSU President Eric Barron said that the school's marketing and communications team had "prepared advertisements touting the university's strengths." FSU VP/Advancement Tom Jennings said that the school's other two football championships in '93 and '99 "did not result in a noticeable surge in gifts to the university, despite the enthusiasm and pride in the institution generated by the Seminoles' prowess." However, that was "before the explosion of social media and the opportunities with Facebook, Twitter and other connections" (TALLAHASSEE DEMOCRAT, 1/8).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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