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Volume 24 No. 156

Marketing and Sponsorship

The USOC "less than two years after being criticized for having the U.S. Olympic team's uniforms made in China" is selling red-white-and-blue mittens "produced in China" to raise funds for winter athletes, according to Eddie Pells of the AP. The federation is "charging $14 a pair for the blue gloves that have the word 'Go' embroidered in red on the left mitten and 'USA' on the right." USOC Chief Communications & Public Affairs Officer Patrick Sandusky said that the official mittens being worn by the athletes at the opening ceremony "are made in the USA." Those are "also available to the public for $98 a pair on the Ralph Lauren website." But the USOC for its fundraiser was "going for a lower price point" and so far has "raised $500,000 from the mitten sales." The foreign-made mittens are "available at the USOC's official online shop of the U.S. Olympic Team." The USOC has "tried to be extra careful about where its goods are manufactured since running into trouble" in '12 when news broke that its team uniforms for the London Games "were produced in China" (AP, 12/16).

Lionel Racing, which produces official die-casts for NASCAR, yesterday released the best-selling die-cast cars for '13. Dale Earnhardt Jr. occupied the top three spots on the list, with his No. 88 National Guard Chevrolet taking the No. 1 ranking. His Diet Mountain Dew and National Guard/Man of Steel cars followed in the second and third positions, respectively. Clint Bowyer made his first appearance on Lionel's top 10 list with the PEAK/Duck Dynasty Toyota Camry that he raced at Watkins Glen Int'l on Aug. 11 (Lionel).

Dale Earnhardt Jr. No. 88 National Guard Chevrolet
Dale Earnhardt Jr. No. 88 Diet Mountain Dew Chevrolet
Dale Earnhardt Jr. No. 88 National Guard/Man of Steel Chevrolet
Tony Stewart No. 14 Bass Pro Shops Chevrolet
Jeff Gordon No. 24 AARP/Drive to End Hung Chevrolet
Danica Patrick No. 10 GoDaddy Chevrolet
Brad Keselowski No. 2 Miller Lite Ford
Jeff Gordon No. 24 Cromax Pro Chevrolet
Clint Bowyer No. 15 PEAK/Duck Dynasty Toyota
Dale Earnhardt Sr. No. 3 '89 Wilkesboro Win Chevrolet

Nike yesterday unveiled its Zoom HyperRev and said the shoe was developed "with the speed and quickness" of Cavaliers G Kyrie Irving "top-of-mind." In Akron, Jason Lloyd notes Irving "doesn’t have his own Nike shoe line yet" like Heat F LeBron James and Thunder F Kevin Durant, but the Zoom HyperRev "would seem to be a step in that direction." The shoe "appears on Nike’s website in two color schemes -- a black-and-white model and in the Cavs' wine and gold." Irving has "tested the shoes during practices, but has yet to wear them in a game." The HyperRev will be available to the public at and at select retail locations on Jan. 1 (AKRON BEACON JOURNAL, 12/17).

I WANT TO BE A PART OF IT: AD AGE's Michael Sebastian noted major marketers "hoping to capitalize on the attention and crowds the Super Bowl will bring to the region are snapping up outdoor ads in tourist-heavy parts" of N.Y. and New Jersey. Clear Channel Outdoor North America President & COO Suzanne Grimes said that in Times Square's "'bow tie' area along Broadway, nearly all of Clear Channel Outdoor's billboards are sold out to NFL sponsors," including Fox, Verizon and Pepsi. She added that the "few remaining spaces are being reserved for sponsors of the teams" that compete in the Super Bowl. There is "some leftover inventory on the 'fringes' of Times Square" (, 12/16).

SUPER MARIO: The AP reported PlayStation is "marking the launch of Gran Turismo 6 with the social video documentary 'First Love,'" which focuses on former IndyCar driver Mario Andretti and "the moment he fell in love with" his '48 Hudson Hornet. The third chapter of the video documentary yesterday was posted to and it "explains the process of scanning a rebuilt Hudson Hornet for Gran Turismo 6 and showing the moment the car was presented to Andretti" (AP, 12/16).