When THE DAILY launched, only 17 major league venues had a corporate name, including five buildings that were under construction. Of those deals, only Target, United and Coors signage remains. Target is in the final season of an extension at the T'Wolves' and WNBA Lynx’ home arena. Just days after our launch, CoreStates (Philadelphia) and Gund (Cleveland) would announce deals, and by our first aniversary, the list of big league naming-rights deals had nearly doubled.
| VENUE (CITY) | TERMS (YEARS/VALUE) | ANNOUNCED |
| Pepsi Center (Denver) | 20/$68M | '95 |
| Bank One Ballpark (Phoenix) | 30/$66.4M | '95 |
| Ericcson Stadium (Charlotte) | 10/$20M | '96 |
| Ford Field (Detroit) | 25/$56.7M | '96 |
| Nationwide Arena (Columbus) | Indefinite/$135M | '97 |
| Staples Center (Los Angeles) | 20/$116M | '97 |
| American Airlines Center (Dallas) | 30/$195M | '97 |
| Enron Field (Houston) | 30/$100M | '99 |
| CMGI Field (Foxboro) | 15/$120M | '00 |
| Home Depot Center (Carson, Calif.) | 10/$70M | '01 |
| Ameriquest Field (Arlington, Texas) | 30/$75M | '04 |
| Qwest Field (Seattle) | 15-20/$100M | '04 |
| Busch Stadium (St. Louis) | 20/NA | '04 |
| CitiField (Queens, N.Y.) | 20/$400M | '06 |
| Cisco Field (Fremont, Calif.) | 30/$120M | '06 |
| Barclays Center (Brooklyn, N.Y) | 20/$200M | '07 |
| MetLife Stadium (East Rutherford, N.J.) | 25/$425-$625M | '10 |
| Farmers Field (Los Angeles) | 30/$600M | '11 |
| Mercedes-Benz Superdome (New Orleans) | 10/$50-$60M | '11 |
| BB&T Center (Sunrise, Fla.) | 10/$37M | '12 |
| Levi's Stadium (Santa Clara, Calif.) | 20/$220M | '13 |
| AT&T Stadium (Arlington, Texas) | $17-$19M per year | '13 |
| FIVE THAT LASTED AT LEAST 20 YEARS |
| VENUE (CITY) | TERMS (YEARS/VALUE) | YEARS |
| Rich Stadium (Buffalo) | 25/$1.5M | '73-'98 |
| Arco Arena (Sacramento) | 26/$17.25M* | '85-'11 |
| Target Center (Minneapolis) | 23/$34.5M* | '90- June '14 |
| Coors Field (Denver) | NA**/$15M | '91-indefinite |
| United Center (Chicago) | 20/$36M | '92-June '14 |
NOTES: * Total value of deal, incuding extensions. ** Contribution was used to help construction in exchange for perpetual naming rights.
| FIVE THAT DID NOT LAST 20 GAMES |
| VENUE (CITY) | LENGTH OF EXPOSURE | # OF GAMES |
| UMAX Coliseum (Oakland) | Less than 10 minutes | None |
| Shawmut Center (Boston) | 2 years, 3 months | None |
| Cisco Field (Fremont, Calif.) | 2 years, 3 months | None |
| Labatt's Park (Montreal) | 3 years | None |
| CMGI Field (Foxboro)* | 11 months | 10 |
NOTES: *MLS Revolution played 10 games while the building was CMGI Stadium. The Patriots opened their '02 season in Gillette Stadium.
