Menu
Events and Attractions

Biggest Of The Big: Super Bowl XLVIII's Record-High Price Tag Reaches $70M

NFL officials said that Super Bowl XLVIII at MetLife Stadium "will be the most expensive Super Bowl ever played," according to Ted Sherman of the Newark STAR-LEDGER. The "anticipated price tag organizers are now expecting to raise" in support of the event is $70M. The N.Y./N.J. Super Bowl Host Committee's IRS filing shows that the group has "already spent" $11.4M since '10, which "doesn't include what it incurred this year." The filing showed that the committee's "top executives were paid" more than $2.3M last year. It also showed that the committee paid out $525,609 in "consulting fees, another $331,363 in legal expenses and spent $405,795 on advertising and promotion -- all more than a year before the kickoff." The committee is "exempt from taxes, but must publicly disclose a detailed accounting of its revenues and expenses every year." The filing for '12 "does not account for any of the committee's activity this year," but the committee reported sponsorship revenues of $7.2M last year, and recorded more than $52.8M in deferred revenue "yet to be collected." The committee has 29 sponsors and 11 partners "playing a supporting role in the game." The committee "would not disclose what they paid to become part of the event, but said most receive tickets, and in some cases, stadium suites" (Newark STAR-LEDGER, 12/3).

CATCH THE TRAIN: Giants Treasurer and N.Y./N.J. Super Bowl Host Committee co-Chair Jonathan Tisch said that the game will "rank as the first Super Bowl to draw most of its fans to the pregame festivities and the game itself via public transportation." CRAIN'S N.Y. BUSINESS' Lisa Fickenscher notes there are "detailed plans to get 82,000 ticket-holders to MetLife Stadium" via public transportation, as well as proposals to "transport the million football fans who are expected to descend on the Big Apple the week before the big game." Port Authority of New York & New Jersey Exec Dir Patrick Foye said that the agency is "producing around 70,000 commemorative PATH-train smart cards" for the event. He added that more buses and trains will be running "for the duration of the Super Bowl Boulevard events," including PATH trains, which will "run every 10 minutes, late into the night" (CRAIN'S N.Y. BUSINESS, 12/1 issue).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/12/03/Events-and-Attractions/Super-Bowl.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/12/03/Events-and-Attractions/Super-Bowl.aspx

CLOSE