The ninth annual SportsBusiness Daily/SportsBusiness Journal Reader Survey is in the books, and more than 1,700 voters weighed in on nearly 100 questions that spanned all facets of the industry. Voting was conducted over three weeks starting Oct. 21, with polling via SportsBusinessDaily.com and SportsBusinessJournal.com. Only the top vote-getters are listed. Our thanks here to Turnkey Sports & Entertainment, which again this year provided the technical and surveying support to make this effort possible. Of course, we also thank you. Whether you’re a first-time voter or an nine-time voter, these are your results. Today, we wrap up our presentation of the data with looks at facilities, motorsports, college and other notable findings.
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League that will be the first to place a franchise outside North America:
| NFL |
41.9% |
| NBA |
27.1% |
| MLS |
9.9% |
| NHL |
7.4% |
| MLB |
7.3% |
Responses 1,189
When a U.S.-based league will place a franchise outside North America:
| Within the next five years |
37.0% |
| Within the next 10 years |
46.3% |
| More than 10 years from now |
11.7% |
| Never |
2.9% |
Responses 1,189
Most innovative sports property:
| NFL |
21.9% |
| NBA |
16.8% |
| MLB |
13.4% |
Responses 1,164
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Property/organization with the most growth potential:
| MLS |
28.5% |
| UFC |
10.7% |
| MLB |
9.9% |
| NHL |
8.2% |
Responses 1,076
League that does not face enough media scrutiny over its athletes’ use of PEDs:
| NFL |
56.3% |
| NBA |
28.4% |
| NHL |
19.1% |
| MLB |
12.1% |
Responses 1,191
League that gets the best grade for its testing and regulations for PEDs:
| MLB |
43.5% |
| NFL |
15.4% |
| NBA |
7.9% |
| NHL |
6.9% |
Responses 1,298
