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Volume 24 No. 116

Reader Survey

The ninth annual SportsBusiness Daily/SportsBusiness Journal Reader Survey is in the books, and more than 1,700 voters weighed in on nearly 100 questions that spanned all facets of the industry. Voting was conducted over three weeks starting Oct. 21, with polling via SportsBusinessDaily.com and SportsBusinessJournal.com. Only the top vote-getters are listed. Our thanks here to Turnkey Sports & Entertainment, which again this year provided the technical and surveying support to make this effort possible. Of course, we also thank you. Whether you’re a first-time voter or an nine-time voter, these are your results. Today, we wrap up our presentation of the data with looks at facilities, motorsports, college and other notable findings.


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League that will be the first to place a franchise outside North America:

NFL 41.9%
NBA 27.1%
MLS 9.9%
NHL 7.4%
MLB 7.3%

Responses 1,189

When a U.S.-based league will place a franchise outside North America:

Within the next five years 37.0%
Within the next 10 years 46.3%
More than 10 years from now 11.7%
Never 2.9%

Responses 1,189

Most innovative sports property:

NFL 21.9%
NBA 16.8%
MLB 13.4%

Responses 1,164


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Property/organization with the most growth potential:

MLS 28.5%
UFC 10.7%
MLB 9.9%
NHL 8.2%

Responses 1,076

League that does not face enough media scrutiny over its athletes’ use of PEDs:

NFL 56.3%
NBA 28.4%
NHL 19.1%
MLB 12.1%

Responses 1,191

League that gets the best grade for its testing and regulations for PEDs:

MLB 43.5%
NFL 15.4%
NBA 7.9%
NHL 6.9%

Responses 1,298


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Grade the overall sports facility industry for the wireless connectivity it provides to fans:

A 1.4%
B 17.6%
C 44.3%
D 27.5%
F 9.1%

Responses 952

What facilities and their tenants should focus on to improve the fan experience:

Wi-Fi connectivity 60.3%
Parking/traffic flow 42.5%
Concessions pricing 38.3%
Rowdy fans/drunkenness 34.0%
Concourses/pedestrian flow 15.5%
Seating quality/dimensions 14.7%
Video/scoreboard system location/quality 14.0%

Note: Respondents could select three

Responses 974


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Where you would most like to sit:

18th green at Augusta 21.7%
Green Monster seats at Fenway Park 13.3%
Courtside at Madison Square Garden 9.9%
At home in front of an 80-inch HDTV 9.8%
Courtside at Staples Center 9.2%

Responses 977

If you haven’t been to any of these venues and were given an option, which one would you most want to visit?

Augusta National 34.1%
Fenway Park 14.7%
Lambeau Field 10.3%
Wrigley Field 8.5%
Madison Square Garden 7.5%

Responses 964


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Face of NASCAR:

Jimmie Johnson 46.0%
Dale Earnhardt Jr. 23.0%
Jeff Gordon 7.0%

Responses 686

NASCAR’s new TV deal with Fox and NBC will:

Help ratings and viewership 47.7%
Have no effect on ratings and viewership 39.1%
Hurt ratings and viewership 5.3%

Responses 854

The new, NASCAR-owned and controlled NASCAR.com has been:

A success 18.7%
A work in progress 35.8%
A failure 4.8%

Responses 846


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Grade how NASCAR Chairman Brian France handled this year’s race manipulation scandal:

A 24.5%
B 28.3%
C 34.0%
D 9.0%
E 4.2%

Responses 812

Form of open-wheel racing that has the better growth potential in the U.S.:

Formula One 45.2%
IndyCar 30.4%

Responses 823


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Sponsors that do the best job activating around NASCAR:

Sprint 32.4%
GoDaddy.com 23.3%
Coca-Cola 22.8%
Lowe’s 19.6%

Note: Respondents could select three.

Responses 812


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Will Mark Emmert still be NCAA president a year from now?

Yes 43.9%
No 42.5%
No opinion 13.7%

Responses 996

Do you donate to the athletic program of your alma mater?

Yes 37.0%
No 51.1%
Prefer not to answer 11.9%

Responses 1,008

Should college athletes be paid?

Yes 48.4%
No 48.4%
No opinion 3.3%

Responses 1,007

Grade the NCAA’s effectiveness in dealing with rules enforcement:

A 2.0%
B 10.7%
C 24.9%
D 29.9%
F 32.5%

Responses 1,011


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Companies/brands that have done the best job aligning with college sports through corporate sponsorship:

Allstate 35.7%
Capital One 25.4%
Home Depot 24.4%
Nike 23.0%
Buffalo Wild Wings 21.4%

Note: Respondents could select three.

Responses 964


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Most effective conference commissioner:

Mike Slive, SEC 35.3%
Larry Scott, Pac-12 19.6%
Jim Delany, Big Ten 18.0%
John Swofford, ACC 9.7%
Val Ackerman, Big East 3.4%
Bob Bowlsby, Big 12 2.2%
Mike Aresco, American Athletic 1.9%

Responses 1,004


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The state of professional golf now compared with five years ago:

Much stronger 6.1%
Somewhat stronger 27.9%
Same 22.7%
Somewhat weaker 34.0%
Much weaker 4.9%

Responses 1,078


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The state of professional tennis now compared with five years ago:

Much stronger 4.5%
Somewhat stronger 16.0%
Same 23.7%
Somewhat weaker 35.3%
Much weaker 15.4%

Responses 1,078

If you were a sponsor, which professional tour below would you invest in if you could select only one?

PGA Tour 70.9%
ATP World Tour 12.3%
WTA Tour 4.9%
LPGA 3.3%

Responses 1,071

Global property you would most want to be associated with if you worked for a sponsor/brand:

Summer Olympics 46.2%
FIFA World Cup 46.1%
Winter Olympics 7.7%

Responses 1,072

If you were a sponsor of the 2014 World Cup in Brazil, what would concern you the most?

Security / protests 60.2%
Logistics / transportation 24.3%
State of Brazil’s economy 12.8%

Responses 1,076


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Jay Z’s Roc Nation Sports will play a significant role in sports:

Agree 40.1%
Disagree 44.5%
No opinion 15.4%

Responses 1,091

If you were a sponsor, would you invest in the UFC?

Yes 39.3%
No 53.5%

Responses 1,077

Action sports property best positioned for growth:

X Games 34.1%
Dew Tour 15.4%
U.S. Open of Surfing 10.0%
Street League 4.7%

Responses 1,071


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Ratings for the Sochi Games will be:

Flat with vancouver (13.8 average Nielsen rating) 24.9%
Up from Vancouver 17.7%
Down from Vancouver 51.1%

Responses 1,075

Biggest issue facing the IOC:

Cost of hosting and presenting the Games 37.1%
Brazil falling behind in infrastructure development for the 2016 Games 26.1%
Controversy around Russia’s anti-gay legislation 15.0%
Process for selecting host cities 14.7%
Landing new TOP sponsors 3.8%

Responses 1,066