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Volume 24 No. 117
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2013 SBD/SBJ Reader Survey: NHL Going To The Well Too Often With Outdoor Games

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Face of the NHL:

Sidney Crosby 68.0%
Alexander Ovechkin 9.0%
Patrick Kane 5.0%

Responses 639

Sponsors that do the best job activating around the NHL:

Bridgestone 37.9%
MillerCoors/Molson Beer 30.8%
Tim Hortons 24.5%
Verizon Wireless 20.1%
Geico 19.4%

Note: Respondents could select three.

Responses 731

How well has the NHL rebounded from the effects of the two recent lockouts?

Fully recovered 27.1%
Somewhat recovered 49.1%
No change 7.9%
Somewhat declined 9.7%
Greatly declined 3.1%

Responses 831

NHL team that has shown the most innovation in its business practices in the last five years:

Chicago Blackhawks 21.6%
Los Angeles Kings 12.6%
Pittsburgh Penguins 7.7%
Boston Bruins 7.3%

Responses 699

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Holding six outdoor NHL games in the 2013-14 season is:

Too many 60.0%
The right amount 29.6%
Too few 4.3%

Responses 822

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Most effective NHL team owner:

Rocky Wirtz
(Chicago Blackhawks)
Mike Ilitch
(Detroit Red Wings)
Jeremy Jacobs
(Boston Bruins)
Mario Lemieux/Ron Burkle
(Pittsburgh Penguins)

Responses 756

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Least effective NHL team owner:

Charles Wang
(New York Islanders)
James Dolan
(New York Rangers)
Vincent Viola
(Florida Panthers)
George Gosbee
(Phoenix Coyotes)

Responses 727