Menu
Media

ESPN Tops October ComScore Despite Falling Slightly From September Level

ESPN's digital properties fell slightly in October from the comScore sports category reach record it set in September, but still held on to the top spot in monthly Media Metrix Multi-Platform traffic ratings. ESPN during the last month posted 67.7 million unique visitors, down 7% from its record-setting 72.7 million the prior month. But it extended its lead slightly over second-place Yahoo Sports-NBC Sports Network, which had 57.4 million unique visitors during the month. ESPN additionally grew its digital engagement during October, registering an average of 120.6 minutes per user during October, up sharply from the 100.3 minutes per user in September and 88.1 minutes per user in August. Its 8.2 billion minutes of total usage in October extended the category record it set last month, adding a nearly a billion additional minutes from its September total.  The entire sports category, by comparison, stayed essentially flat in consumption from September to October.

RANK
SITE
UNIQUES (000)
1)
ESPN
67,721
2)
Yahoo Sports-NBC Sports Network *
57,409
3)
FoxSports.com on MSN
43,071
4)
USA Today Sports Media Group **
40,576
5)
Bleacher Report-Turner Sports Network ***
36,473
6)
NFL Internet Group
34,590
7)
CBS Sports
32,139
8)
Sporting News Media/Perform Sports
31,409
9)
SB Nation
28,559
10)
MLB
21,670
11)
Sports Illustrated sites
16,691
12)
NHL Network
8,750
13)
NeuLion
8,695
14)
Stack Media
8,671
15)
Deadspin
8,089

* = Includes Rivals.com, The PostGame.com, and Rotoworld. ** = Includes 81 local Gannett newspaper sites, 23 Gannett-owned broadcast TV station sites, USA Today High School Sports, BNQT Media Group, The Big Lead and For The Win. *** = Includes NBA.com, PGA.com, NCAA.com, and WNBA.com.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/11/26/Media/ComScores.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/11/26/Media/ComScores.aspx

CLOSE