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Marketing and Sponsorship

Andrew McCutchen Could See Marketability Boost If He Brings Home NL MVP Award

Pirates CF Andrew McCutchen is a finalist for the NL MVP Award, which will be awarded tonight, and he could "enhance his national profile ... [and] his bottom line" if he takes home the hardware, according to a front-page piece by Michael Sanserino of the PITTSBURGH POST-GAZETTE. Baker Street Advertising Senior VP & Exec Creative Director Bob Dorfman said that McCutchen could add as much as $1M to his lifetime earnings "by adding 'MVP' to his resume." However, that is "just a fraction of what he would earn in another sport," as baseball players "simply aren't as marketable as their peers in football and basketball." Dorfman: "It's a lot harder for baseball players to break through on a national level." Sanserino notes MLB "struggles to turn its stars into national brands, in part because the sport has such a regional appeal." The sport does have some "marketable young faces," such as Angels CF Mike Trout, Nationals LF Bryce Harper and Nationals P Stephen Strasburg, and McCutchen winning the MVP could "elevate him into that category." Full Athlete Marketing Owner & Publicist John Fuller said that since he began repping McCutchen in spring '12, endorsements "have exploded." He currently "has sponsorship deals with Nike and T-Mobile and was featured on a video game cover for 'MLB The Show' this year." He and Red Sox DH David Ortiz earlier this week "were named executive producers of an MTV show that focuses on baseball and pop culture." Fuller said of the MVP award, "It definitely makes him more marketable. It's a launching pad into superstar status as an athlete, in any league, to be an MVP" (PITTSBURGH POST-GAZETTE, 11/14).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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