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Marketing and Sponsorship

Marketplace Roundup

In Boston, Mark Murphy noted Celtics G Rajon Rondo's RR1 sneaker, which is produced by China-based Anta, would "cost approximately $60 per pair if it were sold in the United States," but it is "strictly for the Chinese market." Rondo "not only played a big role in designing the sneaker -- he is also helping to design an entire clothing line that, again, will be available to his burgeoning Chinese fan base only." Rondo with an eight-year deal became "the third player sponsored" by Anta. Nets F Kevin Garnett and Pacers F Luis Scola are the others (BOSTON HERALD, 11/10).

MEIJER TOURNAMENT: In Michigan, Cory Olsen noted Grand Rapids-based retailer Meijer on Friday announced it would sponsor the first LPGA tournament in West Michigan. The Meijer LPGA Classic will be held Aug. 7-10 at Blythefield Country Club. LPGA VP/Tournament Business Affairs Ricki Lasky said, "It's not so large that we come and get lost in the fray and the community comes out and supports us." This will be the tour's first stop in Michigan since '00 (MLIVE.com, 11/8). In Detroit, James Jahnke noted the $1.5M tourney will mark the "first annual golf event in the Lower Peninsula since the PGA Tour's Buick Open left Grand Blanc after 2009" (FREEP.com, 11/8).

DOMAIN GAMES: The WALL STREET JOURNAL's Rachel Bachman noted the site UniversityofNike.com "was registered, and it redirected Internet users" to the Univ. of Oregon's website. Nike co-Founder & Chair Phil Knight on Saturday was seen wearing Univ. of Alabama gear on the sideline during the LSU-UA football game. The domain on Sunday was "suddenly redirecting" to the UA website. UO officials in August said that they "did not know who owned the domain name" (WSJ.com, 11/10).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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