MLS Sporting K.C.'s Sporting Park Setting Benchmark For Digitally Focused Facilities
MLS Sporting K.C.'s Sporting Park was built in '11 with an "eye towards a 21st century world whose culture is steeped in handheld devices, social media, and the web," according to Andy Kamenetzky of DIGITALTRENDS.com, who wrote under the header, "Inside The Most Connected Sports Venue In America (And, No, It Ain't Cowboys Stadium)." Team parent company Sporting Club subsidiary Sporting Innovations created the Uphoria app, which is the consumer-facing side of its Fan 360 mobile platform. The app shows highlight videos from games at Sporting Park that "can be paused, rewound, and viewed from a variety of angles, all thanks to an innovative video multicasting system known as Stadium Vision mobile technology that allows game feeds to efficiently broadcast over the stadium’s WiFi." This is the "future of the in-gamesports experience." Sporting Innovations Dir of Business & Development Sasha Victorine said, "You have to think about getting people into your building. You look across to all leagues now, and everybody’s looking at, if I’m in the building, am I getting content that I can’t get at home? Sporting Park "serves a means of helping the rest of the world’s stadiums stay ahead of the curve." Sporting Innovations co-Founder & co-CEO Asim Pasha said, "We can try new things without getting the backlash because we’re not the Dallas Cowboys." Pasha: "We’ve seen a lot of interest from the NFL. ... They’re trying to figure the in-venue, high value adoption proposition, because ticket sales for them are really not an issue. The issue is more about people showing up. For them it’s been about what tactics you’ve tried, what adoption you’ve seen from the fan base, and how are you engaging the older generation vs. the younger generation and what are some of the monetization strategies that have worked with your sponsor" (DIGITALTRENDS.com, 11/6).