Marketing and Sponsorship

Let's Get Excited: MLB Playoff Teams Handed Out More Than 1 Million Rally Items

By David Broughton 11.1.2013

MLB playoff teams distributed nearly 1.1 million rally items to fans over the past two weeks, according to data provided to THE DAILY. Seattle-based BDA, MLB's exclusive provider of premium gameday giveaway items, said the Cardinals handed out 363,000 rally towels to fans attending its home playoff games. The majority of the items included the logo of a corporate partner. The Cardinals towels seen frequently during the World Series Games 3-5 telecasts were sponsored, in order, by Chevy, MasterCard and Bank of America. The Reds and Rangers had conditionally pre-ordered items for potential home dates.

TEAM	NUMBER OF ITEMS	TEAM	NUMBER OF ITEMS
Cardinals	363,000	Pirates	84,000
Tigers	210,000	Rays	60,000
Dodgers	156,240	Indians	42,000
A's	103,000	Red Sox	40,000
Braves	90,000

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