Menu
Marketing and Sponsorship

Ravens Receiving $130,000 From Maryland To Promote Obamacare Throughout State

The Ravens are "getting $130,000 from American taxpayers to promote Obamacare," according to documents cited by JUDICIALWATCH.org. The deal between the Ravens, NFL and Maryland health officials was "secured on September 9." Maryland officials "evidently appealed directly to the home team, announcing in early September that the Ravens would help market" the state's Obamacare exchange known as Maryland Health Connection. In an agreement between the Ravens and the Maryland Health Connection, the state will pay the team $130,000 to "push Obamacare on television, radio, the team's official website, its newsletter and in social media." This includes the Ravens Report cable TV show and "a number of pre and post-game radio segments as well as Facebook and Twitter plugs" (JUDICIALWATCH.org, 10/22). PRO FOOTBALL TALK's Mike Florio noted it is an advertising deal "struck by a for-profit entity that has the ability to project a message to a lot of people." The "powers-that-be in Maryland want citizens to be aware of the new healthcare law and, ultimately, their options and rights under it." Regardless of "what anyone thinks or believes or fears about Obamacare, the Ravens are simply doing what professional sports teams do: Collecting money for sharing a slice of the high profile that professional sports teams enjoy." In a capitalistic society, "how can anyone fault the Ravens for capitalizing on the ability to pocket $130,000 in advertising dollars that otherwise would have been used elsewhere?" (PROFOOTBALLTALK.com, 10/23).

SBJ Morning Buzzcast: April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/10/24/Marketing-and-Sponsorship/Ravens-Obamacare.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/10/24/Marketing-and-Sponsorship/Ravens-Obamacare.aspx

CLOSE