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Marketing and Sponsorship

Ousted GM CMO Ewanick Defends Chevy-ManU Deal, Calling It A "No-Brainer"

Former GM Global CMO Joel Ewanick on Tuesday said that signing the sponsorship deal between Chevrolet and EPL club Manchester United "that ultimately led to his ouster last year was a 'no-brainer,'" according to Ryan Beene of AUTOMOTIVE NEWS. Ewanick, in his first public remarks about his July '12 ouster, said that it was "clear that the deal would bring Chevrolet increased brand exposure, purchase consideration and awareness around the world worth 'over four times' the sponsorship's cost," which sources have pegged at $600M over seven years. Ewanick was dismissed "within weeks" of the deal's announcement. Sources later said that "improper handling of the deal led to Ewanick's firing." Ewanick said, "The way this was going to work over time, I would say that for the amount of money we were talking about, it was the biggest no-brainer I've seen." The ManU sponsorship is "one of the few major initiatives from Ewanick's tenure that has stuck at GM." Within days of his dismissal, GM "expanded the partnership to include the right for Chevrolet to display its logo on the team's jerseys, which was not part of the original agreement that Ewanick inked." Ewanick's charge at the company "included consolidating what GM spent on marketing globally and reallocating resources to be more efficient." The ManU deal was "the result of GM looking for more efficient ways to spend its marketing dollars" (AUTONEWS.com, 10/16).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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