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Volume 24 No. 117


The Univ. of Louisville and the Louisville Arena Authority have "agreed on a three-year deal that will provide the authority with an estimated" $1.5M to help cover construction costs for the KFC Yum! Center, according to Gerth & Hall of the Louisville COURIER-JOURNAL. Under the agreement, the amount UL receives "for advertising revenue from signs inside and outside of the arena will be capped, with any additional revenue remaining with the Arena Authority." For the fiscal year that ended June 30, UL’s take "is capped at $750,000, and for the current year, the cap is $850,000." The cap for the following year "will be $950,000." KFC Yum! Center GM Dennis Petrullo said without the new arrangement, UL would have received “well north" of $1M in sign advertising revenue for FY '12-13. After the three-year agreement ends, the terms of UL’s contract "will revert to the original agreement," which paid UL "half of what the authority takes in for advertising in the main bowl of the arena and 33 percent of ad revenue from TV monitors and other temporary signs" (Louisville COURIER-JOURNAL, 10/14). Louisville Arena Authority Chair Larry Hayes said, "The real significance of the agreement is just the cooperation between the university and the Louisville Arena Authority as we begin to look at how we do business in the future on the marketing side." He added that this change "would not necessarily lead to other changes" with the school's lease agreement (, 10/14).

The Lions have taken steps to "enhance the stadium experience" at Ford Field this season because they "fear high-def big screens, surround sound and chatting online from your couch will eat away at future ticket sales," according to Frank Witsil of the DETROIT FREE PRESS. Enhancements include a "series of officially sponsored pregame parties on Brush Street; Wi-Fi inside Ford Field so fans can access game video and social media; more on-site entertainment, such as a 50/50 raffle jackpot; an electronic ticket system to make the will-call window obsolete, and more local food." Even though attendance has been "edging up at Lions games the past few years, team officials are wary of a league-wide trend of declining attendance overall." The Lions also "launched a new 'One Detroit, One Pride' campaign, visible throughout downtown, to connect the team with the energy of downtown’s revitalization and to boost civic pride." Still, team officials said that winning, "more than anything else, sells tickets." Average attendance at Ford Field since '08, when the Lions went 0-16, has "gone up, from 54,497 to 63,769 last year." Ford Field earlier this year "became the first major stadium in Michigan -- and the ninth in the NFL -- to offer wireless Internet." Additionally, to "make it easier to buy tickets and enter the game, the Lions dropped Ticketmaster and selected Veritix" to provide tickets "through a system called Flash Seats" (DETROIT FREE PRESS, 10/14).

Charlotte Motor Speedway officials said that a pane of glass in a suite "broke inward and a few pieces fell forward -- and down into the crowd" during Saturday's NASCAR Sprint Cup Series Bank of America 500. They added that six fans "were evaluated or treated -- those involved were released from medical care and returned to the race." The officials said the suite was "unoccupied" during the race (, 10/13).

SUPER IMPORTANT REQUEST: The Chargers continue their attempts to secure a new stadium, and ESPN’s Tom Jackson said to the city of San Diego, “Build a stadium so we can have a Super Bowl out there.” ESPN’s Chris Berman added, “If they build a stadium there, we’ll have one there every three years. I don’t think there’s a discussion” (“SportsCenter Monday Kickoff,” ESPN, 10/14).

MARK OUR WORDS: In Toronto, Tony Van Alphen cited a citizen group's survey as showing that more than 95% of taxpayers in the Toronto suburb of Markham "don't want any public funding for a proposed 20,000-seat arena in the city." Concerned Citizens of Markham on Friday revealed their survey "generated more than 10,700 responses." They said that the results "showed residents overwhelmingly oppose the use of tax dollars or subsidies for the controversial" C$325M arena (TORONTO STAR, 10/12).

IT'S LIKE YOU'RE MY MIRROR: In Ft. Worth, Gaile Robinson noted a "giant mirror reflecting the glories of Texas skies and the waxing and waning crowds at AT&T Stadium" was unveiled on Friday night by Cowboys Owner Jerry Jones and his wife, Gene. The Sky Mirror sculpture by Anish Kapoor is "by far the grandest and most expensive addition to the Dallas Cowboys Art Collection." The 35-foot diameter circle of stainless steel "reflects the eastern sky on its concave side and on the stadium side, the crowds." Jones said he and his wife "spent $10 million" on the sculpture (FT. WORTH STAR-TELEGRAM, 10/12).