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Volume 24 No. 155
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SBJ In-Depth: College Basketball

As a new college basketball season gets underway, the sport will gain more exposure than ever thanks to new networks and media deals that will further boost the amount of hoops content. That spotlight, packaged with a rabid fan base, have business partners seeking the best ways to leverage their relationships with the sport. We’ll highlight some of the strategies that will play out this season..

Publishing Date: Nov. 4 Ad Close: Oct. 21 Materials Close: Oct. 23. For more information, contact Julie Tuttle, National Director of Advertising at 212-500-0711 or jtuttle@sportsbusinessjournal.com.