The Madison Square Garden Co. and Lenox Hill Hospital, part of the North Shore-LIJ Health System, today announced a multiyear marketing partnership designating Lenox Hill as the official hospital of the NHL Rangers and an official partner of MSG. Lenox Hill will receive brand exposure across multiple platforms, including inside MSG, online at BlueshirtsUnited.com and on MSG Network. The hospital as part of the deal will be highlighted on static and digital signage in MSG during Rangers games, including a branded dasherboard, home bench and penalty box signage. Lenox Hill also will be the presenting partner of the Rangers Club Seat section (MSG).
SIGN LANGUAGE: In Newark, Ted Sherman notes in an effort to "head off the possibility of clever marketing gimmicks being put in play to crash the world’s biggest party, the billboards around the state’s Meadowlands Sports Complex will not be available for rent to just anyone" during Super Bowl XLVIII. Officials said that the outdoor signs "are being reserved for exclusive use by official NFL sponsors during game week." The New Jersey Sports & Exposition Authority said that the billboards "were locked down at the request" of the NFL and the NY/NJ Super Bowl Host Committee (Newark STAR-LEDGER, 10/8).
EXTENDING ITS REACH: In Australia, John Stensholt reports casino and resort operator Crown has extended its sponsorship with Chinese WTAer Li Na "for a further two years in a multimillion-dollar deal to promote the company to its Asian customers" (AUSTRALIA FINANCIAL REVIEW, 10/8).