Menu
Franchises

Talk Of The 'Town: NHL Rangers Debuting New Lighthearted Marketing Campaign

“Welcome to Rangerstown,” the NHL Rangers’ new marketing campaign, strives to connect the NHL club to die-hard and young fans in a lighthearted way. “We wanted to take a fresh look by having fans as part of the action and by showing off the personalities of our players,” said MSG Sports President Dave Howard. “Sales are strong, so this is much more of a brand campaign with a focus on growing the fan base.” The campaign is a collaboration between the Rangers’ marketing department and N.Y.-based agency NSG/SWAT. In the script of one television spot planned for production, Rangers G Henrik Lundqvist takes up residence in a family’s home. The well-dressed Lundqvist gives fashion tips to the husband and saves the wife from a kitchen mess by “saving” a falling coffee pot. Says the wife, “He’s the most special man in our lives.” The spots will run regularly on MSG Network and on cable networks in the N.Y. market. Digital buys include ESPN.com, NBCSports.com, NYPost.com and WSJ.com. Print ads will be featured in Newsday, which is owned by Rangers parent company Cablevision. The campaign will be weaved into the Rangers’ game presentation, with informal and fun profiles of the team’s players shown on the arena scoreboard.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/10/04/Franchises/Rangers.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/10/04/Franchises/Rangers.aspx

CLOSE