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Marketing and Sponsorship

Warriors' Stephen Curry Leaves Nike To Become Face Of Under Armour Basketball

Warriors G Stephen Curry has "signed an endorsement deal with Under Armour that makes him the face of the brand's basketball branch," according to Jonathan Jones of the CHARLOTTE OBSERVER. Curry had "been a Nike athlete since joining the NBA" in '09. But UA is "on the rise in basketball with athletes like" Bobcats G Kemba Walker, Pistons G Brandon Jennings, Knicks G Raymond Felton and Clippers C DeAndre Jordan. Curry also "signed an endorsement deal with MoGo Sport, a flavored mouthguard company" (CHARLOTTE OBSERVER, 9/28). Curry said of the UA deal, "It's an opportunity to just continue to grow the game of basketball in my lane. I'm excited about the opportunity. We're in the beginning stages right now, but I'm looking forward to all that it will encompass as we go along" (S.F. CHRONICLE, 9/28). BLEACHER REPORT's Adam Fromal wrote with UA, Curry "is the man." Even though "monetary details haven't been released, it's presumably a great opportunity for him to increase his national appeal." But Fromal wondered what UA "is planning to do for his notoriously weak ankles" (BLEACHERREPORT.com, 9/27).

THIRSTY FOR MORE: The CHICAGO BUSINESS JOURNAL reported Kraft Food Group is rolling out a new ad campaign for its Capri Sun Roarin' Waters beverage featuring Curry along with Red Sox DH David Ortiz, U.S. gymnast Gabby Douglas and the WWE's John Cena. The effort includes TV spots, a social media campaign and a sweepstakes around the Playground Throwdown (BIZJOURNALS.com, 9/27).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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