Menu
Marketing and Sponsorship

YouTube, Fox Sports Link Up For Online Ad Sales With Burger King First On Board

YouTube and Fox Sports said that they have "agreed to jointly sell ads on the sports network's YouTube channel ... signing up Burger King as the initial sponsor," according to Tim Peterson of AD AGE. The program began early in September to "coincide with the start of the NFL season," and Burger King ads "appear on the fantasy football-themed section 'Inside Fantasy.'" Burger King is "running preroll ads against videos there along with banners promoting its Buffalo Chicken Strips." Fox Sports Senior VP/Digital Sales Marla Newman said that the QSR "made an upfront spending commitment in exchange for a guaranteed number of video views and ad impressions." She "declined to discuss specific terms." Fox Sports is "not currently bundling TV spots with these YouTube deals." But Newman said it is "definitely something we're exploring" (ADAGE.com, 9/20).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/09/20/Marketing-and-Sponsorship/Fox-Burger-King.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/09/20/Marketing-and-Sponsorship/Fox-Burger-King.aspx

CLOSE