Menu
Marketing and Sponsorship

NFL Names & Faces: Luck Excited About Getting Equity Stake In BodyArmor

Colts QB Andrew Luck said he is excited about gaining an equity share of BodyArmor as part of his new endorsement deal with the drink company because he feels "like I'm fully invested in the future of the company." Luck said, "Hopefully we can help the company grow and get the product out to a bunch of people." He said, "I was drinking BodyArmor a lot in the off-season as I was working out over a year ago and so I told my agent about it and how much I enjoyed it. He contacted the folks at BodyArmor. In part of the negotiations, the equity idea came up" ("Money Moves," Bloomberg TV, 9/17).

Charles will be featured in a series of social media
spots as part of his new deal with Puma
A HAUL FOR JAMAAL: Puma announced a two-year deal with Chiefs RB Jamaal Charles, who will endorse the company's training category and appear in its Nature of Performance campaigns. A series of social media videos titled "Get To Know Jamaal" debuts on various platforms next week. Charles joins a Puma training team of endorsers that includes sprinter Usain Bolt, Vikings WR Cordarrelle Patterson, action sports star Dave Mirra and EPL club Stoke City MF Maurice Edu (Puma). NFL Network's Ian Rapoport wrote on his Twitter account that Charles "takes the place of Aaron Hernandez, who Puma dropped in June" (TWITTER.com, 9/17).

PATER FAMILIAS: Former NFLer Archie Manning appears with his sons Peyton and Eli in DirecTV’s recent “Football On Your Phone” TV spot and noted it is the latest installment of a "15-year relationship our family has had with DirecTV.” Manning said of his NFL QB sons, "I never thought about them being big pitch men. I don’t think that’s a goal to have. I think if you’ll look at their history, the associations they have and the partnerships, corporate partners they have, it’s quality. And also, it speaks well -- I’ve always thought -- if you’re going to have a relationship like that, you hope it’s not just a quick one; that it’s something that’s meaningful, you’re really part of something within the company" (THE DAILY).

FOOD FOR THOUGHT: Redskins QB Kirk Cousins “makes a cameo” in a spot for Michigan-based supermarket chain Meijer. It is the “first official television ad” featuring Cousins, who played at Michigan State (WASHINGTONPOST.com, 9/16).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/09/18/Marketing-and-Sponsorship/NFL-Names-and-Faces.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/09/18/Marketing-and-Sponsorship/NFL-Names-and-Faces.aspx

CLOSE