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Volume 24 No. 159

Leagues and Governing Bodies

The LPGA Evian Championship has "built a reputation among pros for its first-class presentation and amenities, but now there’s a whole new standard to measure up to in its first year as an officially designated major," according to Randall Mell of For a "number of years now, this event has felt like a major for the Europeans in the LPGA ranks," but there still is "scrutiny over whether this starlet will be a supreme enough examination to be worthy of its new status." The event, founded in '94, became a co-sanctioned LPGA event in '00 with the LPGA "announcing two years ago that it would be a major." The purse is "impressive" at $3.25M, equaling the U.S. Women’s Open as the "richest on tour." The largest "question looming over Evian’s worthiness as a major is the redesign of the Evian Resort Golf Club." It was an $8M "undertaking over the last year," and now is a "different and more substantial test that architect Steve Smyers and European Golf Design created in their collaborative effort." Early reviews are that the course is "another year from being what Evian and the architects imagined." The event's elevation to major championship status is the result of Groupe Danone CEO Franck Riboud -- whose company owns Evian -- and his "ambitious vision," as well as LPGA Commissioner Mike Whan’s "bold leadership." Whan said, "I grinded over this a long time. If you asked me before I became commissioner how I would stand on designating a fifth major, I probably wouldn’t have been in favor of it." He added, "There was a list of 10 things I really thought kept this tournament from being a legitimate major. ... To Evian’s credit, we knocked all 10 off the list" (, 9/10).

RISK & REWARD: GOLF DIGEST's Ron Sirak wrote if there is "one thing Riboud has proven over the years ... it's that money is no object." Smyers and his crew from European Golf Design "literally worked under the snow and in a little more than 13 months." One thing Smyers has done is "open up the sightlines for the fans," as trees were removed, spectator mounds "were created and bleachers have been eliminated." But Sirak wrote, "Make no mistake about it, there is a lot of risk involved in the Evian Championship. Not everyone liked the idea of a fifth major, saying it messes with the history books." Some felt that with the Ricoh Women's British Open "already in Europe, a new major -- if there were to be one -- should go to Asia" (, 9/9).

MAJOR IMPLICATIONS:'s Mell noted to accommodate Evian as a major, the LPGA "moved the event to September, spreading out its biggest events with the Kraft Nabisco Championship in April, the Wegmans LPGA Championship in early June, the U.S. Women’s Open in late June and both the Ricoh Women’s British Open and Solheim Cup in August." Golfer Angela Stanford said of it being the fifth major, “I’m OK with it. But you’re talking to someone who hasn’t won a major. It just gives me another chance" (, 9/10). Whan said, “If you look at our history of tournaments becoming majors, they didn’t just show up with a check and a golf course. They built something special and proved they could take their event to the next level.” Whan said that discussions about Evian becoming a major championship "began during Ty Votaw’s tenure as LPGA commissioner" from '99-'05. Whan: "My job is to create the most exposure and opportunities for the best women golfers in the world, so this was the right thing to do.” Whan added that “'the next frontier' is to stage a major championship in Asia ... but that such a step would come with numerous logistical considerations." Whan: "Our Asian events draw huge crowds, huge purses, and have unbelievable TV coverage. Currently, there’s no need for a major there" (N.Y. TIMES, 9/11).

FIFTH ELEMENTS: ESPNW's Mechelle Voepel wrote it "probably didn't seem like a complicated decision" when the LPGA opted to elevate the Evian to major status for '13. But no one "could have guessed then what Inbee Park was going to do in 2013 -- win the first three majors of this LPGA season." If Park, who "won the Evian last year, repeats as champion, is that a Grand Slam?" It would mean she "holds four majors in a calendar year." Golfer Meg Mallon said, "I think we should just call it an exceptional year." Golf HOFer Annika Sorenstam said, "I think a Grand Slam is four in a row, so it's just an odd scenario. I think we all could agree that five would be a Super Slam" (, 9/10).

WHY FIVE? In California, Larry Bohannan wrote there are "those who question whether the Evian Championship truly deserves the status of a major," or if the LPGA "truly needs five majors." LPGA players have "always loved the Evian and its location on Lake Geneva." Bohannan: "But hey, the LPGA players used to adore the Corning Classic, and where is that tournament now?" Evian’s elevation "certainly smacks a bit of a sponsor with a lot of money throwing its weight around and getting major status." Bohannan: "Whatever the outcome, the Evian is a major this year, and that means [the] LPGA needs to pay attention, even if the major status is more corporate-based than tradition-based for the time being" (Palm Springs DESERT SUN, 9/10).

AHL President Dave Andrews yesterday formally announced the St. John's IceCaps would be hosting the '14 AHL All-Star Game at Mile One Centre, and it will be the first time a team of AHL All-Stars "will be taking on a club team from Europe," according to Brendan McCarthy of the St. John's TELEGRAM. The AHL All Stars on Feb. 12 will face Farjestad BK, which has "won four Swedish Elite League championships in the past dozen years." Andrews said that it "won't be a permanent format change," but added that '14 being an Olympic year "provides a 'terrific window' for this sort of matchup." Andrews: "It's the first week of Olympic games. There is no NHL hockey being played during that week and there will be no Olympic hockey in terms of national television." Andrews noted that the IceCaps had "committed to hosting the all-star game even if there was a traditional game featuring two teams of all-stars drawn from the 30 NHL clubs." However, IceCaps COO Glenn Stanford said his club "had pushed hard to have a European team involved." IceCaps President & CEO  Danny Williams said that there was "much logic behind the decision, noting St. John's is 'geographically closer to Europe than other AHL cities.'" IceCaps season-ticket holders will "get first shot at tickets, which will be good for both the AHL All-Star Game and the skills competition." Tickets will cost $100 and "probably go on sale in November." But Williams noted that after "allowing for the expected demand from season-ticket holders, and commitment to corporate sponsors, he isn't sure how many, if any, will be available" (St. John's TELEGRAM, 9/11).

FRESH TAKE: In Rochester, Kevin Oklobzija wrote the format "has potential." When the AHL revived the ASG in '95, the "first few games were actually entertaining." But in the "years that followed, the intensity dropped significantly ... and regardless of the monetary incentive to win, the mid-season showcase had lost its luster." Playing a team from a European league "at least has potential to get guys a little excited to play." There might be "an us-against-them, our-hockey-is-better-than-yours approach." Oklobzija: "Maybe not, but at least the potential does exist" (, 9/10).