49ers Add BNY Mellon As Founding Partner For Levi's Stadium

The 49ers yesterday announced that BNY Mellon has signed on to sponsor the team as its official investments company and a founding partner of Levi's Stadium in Santa Clara. The 10-year deal is set to begin in '14 and run through the '23 season. BNY Mellon's assets include exclusive branding rights for two field-level premium seating areas: the East and West Legacy Clubs. The company also will receive in-bowl permanent and digital signage. BNY Mellon has plans to increase its S.F. staff by another 50% by the middle of '14. This will include a number of new positions for its planned Silicon Valley office (BNY Mellon). In San Jose, Lauren Hepler noted the East and West Legacy clubs, which "will serve an estimated 900 patrons per game, are among the most expensive seats in the stadium" at $325-$375 per game, "plus a one-time seat license fee of $20,000-$80,000." BNY Mellon will receive the "option of hosting 'several exclusive events' at the stadium each year for clients and prospects" (BIZJOURNALS.com, 9/10).