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NFL Season Preview

Lions, Quicken Loans Ink Five-Year Deal Featuring Prominent Signage At Ford Field

Quicken Loans on Thursday announced a five-year sponsorship with the Lions beginning this season that lets the Detroit-based mortgage lender "have prominent signage throughout" Ford Field, as well as a "first-of-its-kind seating section for its employees near the player tunnel," according to Michael Martinez of the DETROIT NEWS. Up to 62 Quicken Loans employees at each home game can sit "in a special seating section." They can "relax in overstuffed black leather recliners embroidered with the Quicken Loans logo." An HD LCD TV will be "mounted in front of each seat" in the section, which "is not open to the public." Additionally, Quicken Loans will have "signage on the team’s parking structure overlooking I-375, throughout Ford Field, on microphones and interview backdrops and on the player tunnel tarp." The company also will "sponsor the North Club lounge" at the stadium (DETROIT NEWS, 9/6). The Lions said that the seats are for their eight home games each season and "select events at Ford Field." The seats are "being installed in time for Sunday's home opener" against the Vikings. Another aspect of the deal will be Quicken Loans' status as the team's "official mortgage lender." Also, the tunnel between the locker room and the field "will be lined with vinyl graphics provided by Detroit-based Fathead," which is also owned by Quicken Loans Founder & Chair Dan Gilbert (CRAINSDETROIT.com, 9/5). Quicken Loans President & CMO Jay Farner said that the goal of the special seating section, called the Dream Seats, was to "create a special experience for some of the nearly 10,000 employees of Quicken and its spin-off firms now based in downtown Detroit" (DETROIT FREE PRESS, 9/6).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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