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Volume 24 No. 115
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Dolphins Sell Sun Life Stadium Club-Level Naming Rights To BankUnited

The Dolphins have "sold the naming rights to their club level to BankUnited" at Sun Life Stadium, which is their "most valuable chunk of real estate," according to Adam Beasley of the MIAMI HERALD. The newly named BankUnited Club Level is a 10,000-seat "stretch of premium stadium seats with the best views of the field." It is the "first time the team has sold branding rights to that section" of the stadium. Financial terms of the agreement were not available, but it will "run between five and seven years." The Miami Lakes-based bank "also has owned the naming rights" for the Univ. of Miami's on-campus basketball arena since '05. This deal "comes at a time when the franchise's finances are on an apparent upswing." Dolphins Senior VP & Chief Revenue Office Jim Rushton said that club level ticket sales are up 20% "over this time last year, and the Dolphins have sold the most new suites of any NFL team" (MIAMI HERALD, 8/27).