ESPN has decided on a very simple and straightforward title for Colin Cowherd's new football show, calling it "Colin's New Football Show." The weekly, hour-long show on ESPN2 is set to debut Sept. 8 at 9:00am ET and will be heavy on NFL analysis, but will include some thoughts on college games from the previous day. Cowherd said, "We're just giving college football the respect we think it deserves. It will still be mostly NFL, but we'll have a lot of college football." He added that the show will regularly feature ESPN Radio 1000 Chicago's Tom Waddle, ESPN the Magazine's Chad Millman and ESPN fantasy expert Matthew Berry. Cowherd suggested that the TV show will have a similar tone to his daily radio program, describing it as loose and quirky. "At nine in the morning on a Sunday, they're not asking you to be '60 Minutes,'" he said. Cowherd also said the show will feature "a little homage to Vegas," with a segment called "Car, Cash, Kids." The segment will present three sure bets for that week's slate of NFL games, with the certainty of each pick categorized by whether he would be willing to wager his money, his car, or his children. Cowherd said he only committed to the new show because it will be a unique and relaxed type of program. "It's a really different show. I would compare it to '3rd Rock From The Sun' entering the sitcom world. It's just different," he said. "We're gonna talk everything that might be slightly uncomfortable. We're going to mock ourselves. We're going to mock pregame shows."
