The Pelican Brief: Rebranded NBA Franchise Seeing Record Season-Ticket Sales
The Pelicans are "on pace to achieve their highest season-ticket total" since the franchise moved to New Orleans, according to John Reid of the New Orleans TIMES-PICAYUNE. Pelicans Senior VP/Sales Michael Stanfield said that the team has "already sold more than 11,000 season-ticket packages." The franchise's sales record for season tickets came in '08-09 when it "sold 11,800 the season after the team won a franchise-record 56 games." But Stanfield "predicts by October, the Pelicans will have 12,000 season-ticket holders." He added that that all of the new loge box suites in the lower bowl at New Orleans Arena "have been sold." The Pelicans also have "more than 1,000 group sales commitments after having only 500 last season." Stanfield said, "We've been one of the leading teams in the NBA as far as selling seats." Reid noted the Pelicans in February announced that they would "reduce ticket prices" across 81% of New Orleans Arena. The arena is currently undergoing a $50M renovation that will include "improved club locations, an internal bandstand/bar area in the upper deck, a new V-VIP area and entrance as well as a new lobby" (NOLA.com, 8/18).