Menu
Research and Ratings

Asia Is Top Region For EPL TV Distribution, While U.S. Sports Fan Interest Still Low

The '13-14 EPL season begins Saturday, and the league saw the largest distribution for its TV audience in Asian nations, according to the most recent data from the league during its ’11-12 season. Around 31% of the league’s global audience distribution was in Asia two seasons ago, while 23% was in Europe (outside of the U.K.). Only 4% of the audience was in North America and the Caribbean. Meanwhile, data from U.K.-based research firm Populus showed that during the ’11-12 season, 24% of U.S. sports fans were “very interested” or “interested” in soccer, marking the lowest rate among the 30 regions measured. Just 14% of fans were “very interested” or “interested” in the EPL. Only Turkey and Germany had lower levels of interest in the EPL.

GLOBAL AUDIENCE DISTRIBUTION FOR EPL IN '11-12 SEASON
REGION
%
Asia
31%
Europe (excluding U.K.)
23%
Middle East, North Africa
16%
U.K.
16%
Africa
7%
North America, Caribbean
4%
South, Central America
2%
Oceania
1%
   
FREQUENCY OF LIVE EPL MATCH CONSUMPTION ON TV
 
Never
Few Times Per Season
Once or Twice a Month
Once A Week Or More
All EPL fans
7%
24%
20%
49%
EPL game attendees
1%
10%
15%
74%

 

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/08/16/Research-and-Ratings/EPL-data.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/08/16/Research-and-Ratings/EPL-data.aspx

CLOSE