Menu
Media

Univ. Of Oklahoma Sports Net Sees Successful First Year, Doubled Projected Programming

The Univ. of Oklahoma's Sooner Sports TV as it "closes in on its one-year anniversary has produced more than 2,600 hours of programming on television and online," according to Mel Bracht of the OKLAHOMAN. OU AD Joe Castiglione said, "We went from televising one hundred hours annually to over twenty-six hundred hours. This unique network approach gave us instant distribution to over 10 million in the one region." LHB Sports, Entertainment and Media President & CEO Lee Berke, who assisted OU in the net's development, said, "It's always been fully distributed. It's never an issue of where we're going to get on. It's a question of how good can we make this content, how much can we put on, how much we can market it." Bracht noted the programming "has shown up" on FS Oklahoma, FS Southwest or OU's website, SoonerSports.com, and nationally on other Fox regional channels or Fox College Sports. FS Southwest Senior VP & GM Jon Heidtke said that the venture has "almost doubled the projected programming for the first year." The Internet video content on SoonerSports.TV "carries a subscription of $9.99 a month or $79.99 a year." The net's second year will bring "expanded digital coverage, including 'second-screen' opportunities for OU football fans to get additional content on their personal computers and smartphones." OU Assistant AD/Broadcast Operations Brandon Meier said that his staff has "grown to 18 full-timers, 25 part-timers and 80 to 100 students, who are able to get valuable on-the-job training while studying journalism and broadcasting at OU" (OKLAHOMAN, 8/3).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/08/06/Media/Sooner-TV.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/08/06/Media/Sooner-TV.aspx

CLOSE