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Volume 24 No. 114

Marketing and Sponsorship

Ravens RB Ray Rice is returning for a fourth season "as a spokesman for M&T Bank," according to Gary Haber of the BALTIMORE BUSINESS JOURNAL. Rice will "appear in TV, print and radio ads for M&T and make personal appearances on behalf of the bank." M&T Bank VP/Corporate Communications Phil Hosmer said that commercials starring Rice "are currently in production and will begin appearing later this month." The bank did not disclose how much Rice is being paid for his participation. Haber noted before Rice, the bank used Ravens TE Todd Heap in advertising. Meanwhile, as part of M&T's sponsorship with the Ravens, it will "be giving away Ravens' Super Bowl championship car magnets" later this month at its branches in the Baltimore region. This will be the "eighth year M&T has been giving out the magnets." M&T has held the naming rights to the team's stadium since '03 (, 8/5).

Toyota has signed a five-year deal with the Colts, extending the automaker's status at the official vehicle of the team. As part of the deal, Toyota is in the process of constructing a sponsored area at Lucas Oil Stadium. The Toyota Concourse, set to open for the Colts' preseason game against the Bills this Sunday, includes a video wall that will run footage of the company's Indiana factory, a static display of a '13 Toyota Highlander SUV and a pair of 6-D monitors featuring Colts players and company products. Toyota will also have signage on the team's away game press backdrop (Toyota).

Bucks Exec VP/Business Operations John Steinmiller said the team is "actively pitching" on-court advertising in front of the team benches at BMO Harris Bradley Center. He added that the Bucks' sales staff is "proposing the idea to local, regional and national prospects." Steinmiller: "People all over the country are watching our games. It's a wide net" (, 8/2).

LICENSE TO DRIVE: In Indianapolis, Anthony Schoettle reports Angie's List beginning with last Sunday's Honda Indy 200 at Mid-Ohio will sponsor IndyCar driver Tristan Vautier's No. 55 Honda "for several more races this year." Terms of the deal were not disclosed. Angie's List also will sponsor Vautier "at the GoPro Grand Prix of Sonoma, the Shell and Pennzoil Grand Prix of Houston and in the season finale at the MAVTV 500" (INDIANAPOLIS BUSINESS JOURNAL, 8/5 issue).

SILVER BULLET BAND: In Birmingham, Alan Alexander reports Coors Light "will be the official sponsor of the Crimson Tide Sports Network and Auburn Sports Network" for the '13-14 academic year. Per the deal, Birmingham-based AlaBev "will be the main distributor of the beer" (, 8/5).