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Big Ten Network's Silverman Discusses Net's Impact On Member Universities

Big Ten Network President Mark Silverman has been the net's "creative catalyst since its launch in 2007, bringing each member school roughly" $8M per year, but that "windfall ... was a contributing factor in conference realignment," according to Andrew Logue of the DES MOINES REGISTER. Some schools "jumped in order to gain greater profits and stability, while others were left in limbo as the college sports landscape continued to change." Silverman said, "Not everyone has that ability to generate revenue." He added, "The Hawkeyes in Iowa are the preeminent team. And because they are, they’re a flagship member of the Big Ten and they’re able to generate revenue. That shouldn’t dissuade Iowa from generating whatever it can legitimately generate from its appeal. I don’t think that’s wrong." Silverman: "We’re able to provide funds to these universities who aspire to do all this good in the world. They’re educating our kids. They’re doing all this research." He added, "If we can help these athletic departments fund cross country and gymnastics and baseball, softball as a result of BTN, I don’t think that’s such a horrible thing" (DES MOINES REGISTER, 7/29).

GOING MOBILE: BROADCASTING & CABLE's Jon Lafayette reported BTN "expects its digital advertising revenue to score big this football season." With Comcast and the net's other distributors "ready for kickoff ... Silverman expects double digit increases in digital advertising as mobile viewing jumps on campus." Silverman: "The No. 1 thing we heard from our viewers was that they want access to this on mobile devices." Silverman said that that is particularly "true of students, who 'do everything through their phone'" (BROADCASTINGCABLE.com, 7/29).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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