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Volume 27 No. 53
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NBC Sports Boosts Motorsports Offerings With 10-Year, $4.4B NASCAR Package

NBC will pay $4.4B over 10 years for rights to ESPN's entire NASCAR Sprint Cup package, plus half of Turner's six races, according to sources familiar with the deal. That represents a significant media rights increase for NASCAR over the more than $2.28B paid by ESPN and Turner combined for the...

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