MLS Impact Adding Incentives For Season-Ticket Holders In Hopes Of Boosting Sales
MLS Impact Owner & President Joey Saputo said that the team's "goal for next season was to raise season ticket sales from 8,000 to more than 10,000," according to Bill Beacon of the CP. Ticket prices will "not be raised next season." Saputo said that season-ticket holders will "become club members, who will be invited to an annual general meeting and who will be polled regularly on matters affecting the club." The Impact have "yet to sell out the stadium this season," but Exec VP Richard Legendre said that the club is "moving an average of about 5,000 more tickets per game than at the same stage last season." The Impact's average of "about 21,000 ranks third in MLS" behind the Sounders and Galaxy. Meanwhile, the Impact plan to "put a heating system under the pitch at Saputo Stadium to keep the grass snow-free and in shape for playoff games and Champions League matches in the fall" (CP, 7/17). In Montreal, Pat Hickey notes the Impact is "offering an average discount" of 20% on season tickets "renewed before Aug. 20 and there will be a" 10% discount on purchases before Oct. 27. Saputo said, "Our goal is to be in the top five in the league in every area and our season-ticket base of 8,000 is barely average" (Montreal GAZETTE, 7/18).