"Profit" Margin: New CNBC Program To Sponsor Eldora Speedway's NASCAR Race
Eldora Speedway has signed a title sponsorship with CNBC’s “The Profit” for its inaugural Camping World Truck Series race. The race, which takes place July 24, will be called the CarCash Mudsummer Classic presented by CNBC Prime’s “The Profit.” The show debuts July 30 at 10:00pm ET and features Camping World Chair & CEO Marcus Lemonis offering to invest in businesses in exchange for equity and a share of the profit. The first company featured on the show is 1-800-CarCash, a used car buyer. As of two weeks ago, Eldora GM Roger Slack expressed concern the speedway would not be able to find a title sponsor for its inaugural truck race. The race is sold out and has received considerable publicity as the first NASCAR race on dirt in more than 40 years. It landed the deal with “The Profit” and Lemonis this week. Lemonis cut the deal directly with Slack.