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Final Ratings: Hispanic Viewership Up For NBA Finals; NBA TV Sees New WNBA Record

ABC averaged 2.8 million Hispanic viewers for its coverage of the Heat-Spurs NBA Finals, up 31% from last’s year’s Heat-Thunder matchup. Among all viewers of the NBA Finals on ABC, 17% were Hispanic, up 13% from last year. Game 7 on June 20 averaged 4.1 million Hispanic viewers, marking the second best Hispanic audience for any sports event on TV this year, behind only UniMas’ audience for the U.S.-Mexico FIFA World Cup qualifier on March 26.

PREP WORK: ESPN and ESPN2 averaged 485,000 viewers for the 12 group stage matches at the FIFA Confederations Cup, up 26% from 384,000 viewers for the group stage in ’10 from South Africa. The Brazil-Italy match last Saturday averaged 933,000 viewers, marking ESPN’s best audience on record for a Confederations Cup group play match. The previous best was 801,000 viewers for the U.S.-Italy match on June 15, 2009.

NOTES: NBA TV drew 113,000 viewers for last Friday’s WNBA Storm-Silver Stars matchup, marking the net’s most-viewed WNBA game on record. NBA TV has been airing WNBA games since ’03. Meanwhile, ESPN2’s WNBA games are averaging 289,000 viewers to date this season, up 26% from the same point last year (Karp).

The charts below list final Nielsen ratings from recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
NBA Finals: Heat-Spurs: Game 7
6/20
ABC
9:00-11:52pm
15.3
26,319
NBA Finals: Heat-Spurs: Game 6
6/18
ABC
9:00pm-12:19am
12.3
20,636
NHL Stanley Cup Final: Blackhawks-Bruins: Game 4
6/19
NBC
8:10-11:37pm
3.8
6,459
NHL Stanley Cup Final: Blackhawks-Bruins: Game 5
6/22
NBC
8:10-11:00pm
3.2
5,632
MLB: (regional)
6/22
Fox
7:12-10:15pm
2.0
3,088
PGA Tour: Travelers Championship: Final Round
6/23
CBS
3:00-6:30pm
1.9
n/a
PGA Tour: Travelers Championship: Third Round
6/22
CBS
3:00-6:00pm
1.3
n/a
FIFA World Cup qualifier: U.S.-Honduras
6/18
UniMas
8:52-11:25pm
0.6
1,328
U.S. Track & Field Championships
6/23
NBC
4:00-6:00pm
0.9
1,248
IndyCar: Iowa Corn Indy 250
6/23
ABC
2:30-5:00pm
0.7
928
"ESPN Sports Saturday"
6/22
ABC
4:00-6:00pm
0.5
n/a
Dew Tour: Ocean City Beach Championships
6/22
NBC
4:00-6:00pm
0.4
546
Dew Tour: Ocean City Beach Championships
6/23
NBC
2:00-4:00pm
0.4
499
Lucas Oil Off Road Racing
6/22
CBS
2:00-3:00pm
0.4
n/a
AMA Motocross
6/22
NBC
3:00-4:00pm
0.3
432
Stadium Super Truck Series
6/23
NBC
1:00-2:00pm
0.3
327
TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
NASCAR Sprint Cup: Sonoma
6/23
TNT
3:00-6:25pm
3.0
4,660
NHL Stanley Cup Final: Blackhawks-Bruins: Game 3
6/17
NBCS
8:00-10:55pm
2.3
4,001
NASCAR Nationwide Series: Milwaukee
6/22
ESPN
5:00-8:35pm
1.2
1,708
Boxing: Adrien Broner d. Paulie Malignaggi
6/22
Showtime
11:31p-12:23am
0.8
1,280
FIFA World Cup qualifier: U.S.-Honduras
6/18
ESPN
8:30-10:59pm
0.7
1,127
College World Series: UCLA-North Carolina
6/21
ESPN
8:00-11:44pm
0.7
1,099
College World Series: Oregon State-Indiana
6/19
ESPN
8:00-10:55pm
0.7
1,044
MLB: Rangers-Cardinals
6/23
ESPN
11:00pm-2:09am
0.7
1,017
College World Series: North Carolina-N.C. State
6/20
ESPN
8:00-11:43pm
0.6
1,008
College World Series: Mississippi State-Indiana
6/17
ESPN2
8:00-11:35pm
0.6
969

SBJ Morning Buzzcast: April 25, 2024

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TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

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SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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