NBA Digital Sees New Traffic Records During Finals On NBA.com, NBA Mobile
NBA Digital said it generated new traffic records for the league web site during the '13 Finals. NBA.com generated 646 million page views during the Heat-Spurs series, up 57% compared to last year, and 434 million video streams, up 120% from a year ago. Similarly, NBA Mobile garnered 138 million page views, up 91%, and 4.5 million video streams, up 126%. On Twitter, the Finals generated 26.7 million tweets and nearly 300 trending topics, and each of the seven games represented the most commented-upon TV program of the night. Game 7 in particular accounted for 86% of all tweets related to TV programming and 70 trending topics.