Suns Begin Rebrand By Rolling Out New Jerseys That Featuring Less Purple
The Suns' look is "changing with new uniforms, including black road jerseys and sleeved orange alternate jerseys, for the coming season," according to Paul Coro of the ARIZONA REPUBLIC. New logos "already have shown up on official nbastore.com merchandise." The new Suns uniforms will "not be unveiled formally until late September, but the team’s logos already have been changed with an understated roll-out of merchandise and a new logo under the brim" of next Thursday’s draft hat. The Suns’ goal was to "integrate the heritage of the franchise while giving a more modern slant to their look." Three of the team’s four logos "will be orange and black." With the "marketing boon of Planet Orange, the team began incorporating more orange with alternate jerseys and last season’s new court with a new orange 'SUNS' font that is trimmed in black at midcourt." That logo now becomes "one of the team’s secondary logos." The secondary “PHX” bird logo "returns with subtle color changes and higher flames but has kept a familiar look with some purple." A new secondary logo of "an orange 'S' with a black sunburst shooting through it also has been added." The team’s alternate jersey "with sleeves will be part of a new venture to create a jersey that is more wearable in every-day life than a traditional tank-top jersey." The Suns also will have jerseys "honoring their heritage." The team has "used black alternate jerseys but this will mark the first time that the Suns’ main road jerseys are not purple" (ARIZONA REPUBLIC, 6/21).