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Marketing and Sponsorship

Marketplace Roundup

The NFLPA yesterday announced the creation of “One Team Pride” shirts, an “LGBT-themed tee whose sales will benefit Athlete Ally, the group founded by former Maryland wrestler Hudson Taylor.” The union said that the shirts “can be customized with the player names and jersey numbers" for several current and former NFLers, including free agent LBs Brendon Ayanbadejo and Chris Gocong, OT Eric Winston, Eagles LB Connor Barwin, Raiders P Chris Kluwe, Ravens LB Terrell Suggs, Redskins WR Donte' Stallworth and former NFLers Scott Fujita and Steve Gleason (WASHINGTONPOST.com, 6/12).

SHOW ME THE MONEY: NASCAR driver Brad Keselowski appeared on ESPN’s “PTI” to discuss Forbes magazine’s list of top earning drivers. Keselowski, who was ranked 10th, said, “I’m pretty far down for being the reigning champion.” He said of moving up the list, “All I can say is I got to win more.” Keselowski noted, “I think if you look at some of the highest earners in the sport, whether it’s Dale Jr. or Danica Patrick or whoever it might be, the majority of their income definitely comes from endorsements,” and in order to be a top earner “you need to be a great endorser” (“PTI,” ESPN, 6/11).

GET YOUR MOTOR RUNNING: The Louisville COURIER-JOURNAL reports NASCAR driver Brian Vickers will sport Univ. of Louisville colors and a paint scheme "honoring the Cardinals’ NCAA basketball championship" on his No. 55 Toyota on June 29 in the Sprint Cup Series Quaker State 400 at Kentucky Speedway. The UL mascot on the hood and Vickers’ red, black and white fire suit “will pay tribute to the school, located about 60 miles from the speedway” (Louisville COURIER-JOURNAL, 6/13).

CHEERS TO THIS: Titletown Brewing announced that it “will brew Lombardi Brewing Co.’s flagship beer, Lombardi Lager, this fall” to celebrate late Packers coach Vince Lombardi. Lombardi would have “turned 100 years old Tuesday.” The release is “just in time for football season” (PACKERSNEWS.com, 6/12).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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