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Marketing and Sponsorship

Marketplace Roundup

Herbalife announced that it will become the official nutrition sponsor of La Liga club Real Madrid MF Cristiano Ronaldo. The five-year contract includes global publicity rights and various joint promotional activities. It also includes the opportunity for Herbalife and Ronaldo to work together to develop a new co-branded range of sports nutrition products. Ronaldo joins a roster of more than 100 other Herbalife-sponsored athletes (Herbalife).

STAR OF THE SPOT: In Birmingham, Matt Scalici reported Under Armour put Falcons WR Julio Jones’ “acrobatic skills to use in their latest ad.” In a commercial titled "How it Ends," Jones “begins by hauling in an impressive one-handed catch in the end zone before explaining step by step what led to the moment” (AL.com, 6/3).

IT'S IN THE HOLE: GOLF DIGEST's Stephen Hennessey reports Devant Sports Towels “hopes to cash in" on the popularity of "Caddyshack" with $25 golf towels featuring caricatures from the movie. Artist David O’Keefe “fashioned the illustrations” of the movie characters onto 16-by-25 inch towels that are “made of a polyester-cotton blend” (GOLF DIGEST STIX, 6/5 issue).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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