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Volume 24 No. 160
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Intersport Activation Summit: Taco Bell President Brian Niccol Emphasizes Authenticity

Taco Bell President Brian Niccol spoke yesterday at the '13 Intersport Activation Summit, giving attendees an insider’s view of the company’s efforts to create marketing that is exciting, innovative and culturally relevant. In his first public remarks since being named to the position, Niccol spoke about the importance of authenticity and being culturally relevant. See his full remarks below.