Relaunched ESPNW.com Sees Heightened Focus On Video Content, Mobile Functionality
ESPN has relaunched espnW.com, with the destination receiving a substantial refresh based around a heightened focus on video content and mobile functionality, behind-the-scenes content on female athletes, and material delving into social issues and commentary. The new espnW.com will also be the online home for the "Nine For IX" documentary series. The site first launched in '10. "This is the third major evolution for the site, and as a destination, it's really ready to take the next step forward," said espnW VP Laura Gentile. The new site was developed with the aid of digital agency SapientNitro, and was recently tested by students at Bentley Univ. in Waltham, Mass. The redesign also serves as something of a precursor to a planned redesign next year for ESPN.com.