NBC's Alli Sports To Represent World Of Adventure Sports In Sales, Distribution
NBC's Alli Sports, which runs the Dew Tour, will begin representing the World of Adventure Sports in sales and distribution. GoPro has signed a multiyear agreement to be the presenting sponsor of the adventure sports series. The company's camera footage will be integrated into four original hours of programming on NBC. The addition of the World of Adventure Sports brings the total number of Alli Sports properties to five. The NBC Sports division owns and manages the Dew Tour and has a marketing and media partnership with the Red Bull Signature Series, the Lucas Oil Pro Motocross series and the Ford Octane Academy. Alli execs began working on the deal with the World of Adventure Sports series last year. The series, which is managed and produced by Aura360 and 360 Productions, tells the stories of climbers, skiers, BMX riders, off-road racers and other risk takers pushing the boundaries of their sports. It had a time buy on NBC in '12. Alli Sports Senior Dir of Media & Digital Christi Bassos will work with 360 Ventures on the World of Adventure Sports.