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Volume 24 No. 114

People and Pop Culture

MillerCoors Dir of Sports & Entertainment Marketing ADAM DETTMAN is a people person. He thinks that is a vital quality to building his own team as well as his clientele. Dettman, a Chicago resident and self-proclaimed ESPN junkie, recently spoke about how he applies that principle to the workplace, his love of pizza and why he rides his bike to work almost every day.

Most of my work time is spent thinking about….
There are two things. Right from the start you have to look at your portfolio of partnerships and determine, ultimately, are you well-positioned to sell more beer. That’s our number one goal. In addition, for me, the other pieces are focusing on the people on our team. Are we a talented team, ready to go? Building my team is important.

Best advice I’ve ever received….
One of the best pieces of advice I got was from (Target Exec VP & CMO) JEFF JONES. In products and brands like Coors Light, people play a role. It’s critical to make sure that you understand you have to motivate yourself and be relevant to consumers, and you have to provide value to retailers. As much as we like to think about packaging on shelves, people play a critical role in your business.

Our industry needs more of….
What we need from the sports industry and what we can always benefit from is that maniacal focus on the fan experience. The more you see it, whether its leagues or teams, they’re continuing to try and understand what is enhancing that fan experience. Whether it’s at the venue, at home, on the go, with that maniacal focus we’ll all be better as far as the engagement we need.

First media I consume every morning….
I’m a bit of an ESPN junkie. I tune into, but I also like to kick it old school, so my Chicago Tribune keeps me grounded in my community and gives me a chance to read the business and sports sections before I hit the streets.

iPhone or Blackberry….
iPhone. For me it’s the user interface that’s great. My kids would tell you it’s for the Angry Birds, but for me it’s got a great interface.

Apps I’m using….
I enjoy Google Maps. I don’t like red lights, I don’t like traffic. It’s probably why I ride my bike to work every day to and from work. But when I have to get in the car, I’ll often refer to that app to make sure I don’t get stuck in traffic.

I want to ride my bicycle….
It’s a 3.5-mile one-way trip. If it’s windy in Chicago it might be a 20-minute ride. But I’m fortunate to live downtown and make the commute in on the bike; it’s a peace of mind that whether it’s 20 below and snowing or it’s a beautiful day, it’s become part of my daily routine. It frees my mind on the way in or out.

Business lunches in Chicago….
One of my haunts, it could be lunch or late night, is Billy Goat Tavern over on lower Michigan for a great cheeseburger. I’ve got another favorite when it comes to dinner. La Scarola is an Italian restaurant that is a little off the beaten path that I enjoy. Breakfast, lunch or dinner, Pequod's is my spot for that. If I could only go to one spot, that would be it.

Most recent music download….
I recently downloaded JASON ALDEAN’s “Take a Little Ride” off his new album, "Night Train." MUMFORD & SONS' “I Will Wait” is at the top of my playlist. One of my favorites.

Can’t-miss TV shows….
I’m still mourning the finale of "Friday Night Lights." My wife and I loved that show, it was one of our weekly rituals. I’m still in mourning over that. But the way to fill the void is more ESPN “SportsCenter” and anticipating the return of “Arrested Development” on Netflix.

The CFL promoted COO MICHAEL COPELAND to President & COO (CFL). Copeland will be "responsible for the CFL's strategic and business operations and will work with" Commissioner MARK COHON on "building the business." Copeland was hired as COO in '06 (CP, 4/9).

EXECS: The ACC named IMG College VP/Television TIM LYNDE Senior Associate Commissioner/Brand Marketing (ACC)....The SEC has "decided not to renew the contract" of Officiating Coordinator GERALD BOUDREAUX (, 4/9)....Marketing company Matter has hired former Taylor Global Managing Partner and Women in Sports and Events National BOD member ERIN WEINBERG to manage and expand the sports and sponsorship offering (Matter)....Sony named GMR Marketing Account Supervisor of Sponsorship & Product/Event Marketing JONI MAYBURY Strategic Partnership Manager for PlayStation (THE DAILY).

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The WALL STREET JOURNAL's Germano & Clark profile Houston-based endocrinologist Dr. JEFFREY BROWN, who worked with former Olympians CARL LEWIS and GALEN RUPP. Brown "stands alone in believing that endurance athletics can induce early onset of a hormonal imbalance called hypothyroidism." He is seen as a "medical hero" in athletic circles. Brown is a "paid medical consultant to Nike," and athletes in "growing numbers are coming to share Brown's belief that heavy training can suppress the body's production of the thyroid hormone, leaving them too exhausted to perform at peak" levels (WALL STREET JOURNAL, 4/10).

BALTIMORE CHOP: A WALL STREET JOURNAL editorial states attorney and Orioles Owner PETER ANGELOS last year "took the audacious step of asking" the Baltimore City Circuit Court to "consolidate 13,000 of his asbestos claims into a single suit." No court has "agreed to a mass asbestos consolidation in more than a decade." Angelos has been "suing for a long time, and many of his 13,000 claims were filed long ago -- some in the 1980s." The first "discovery was that more than 1,500 claimants were duplicates." Of the "remaining 11,383 plaintiffs, nearly 70% had been diagnosed by one or more of the same five doctors." One physician, WILLIAM GOLDINER, "works as a team doctor" for the Orioles. This information "all but obliges" Judge JOHN GLYNN to "dig into the claims and see how many are bogus suits manufactured with the help of friendly doctors" (WALL STREET JOURNAL, 4/10).

HEAT CHECK: Heat play-by-play announcer ERIC REID said that he "gains about 5 pounds" during the season, so it is "important for the self-proclaimed basketball junkie to keep active during the off-season." Reid said, "I have a shoulder injury to my right shoulder that's stopped me from lifting and doing pushups. So I've become a treadmill warrior. I love to run." He added, "I played basketball until I was 45 years old. ... At this point, running is really great for me. Frees my mind and gives me energy and calm" (South Florida SUN-SENTINEL, 4/4).

AWARDS & RECOGNITION: The HOLLYWOOD REPORTER named NBC's BOB COSTAS one of  its "35 Most-Powerful People in Media" (HOLLYWOOD REPORTER, 4/26 issue)....Nationals CF BRYCE HARPER yesterday was honored with a ceremonial resolution at City Hall in DC to commemorate his ’12 NL Rookie of the Year award. Nationals manager DAVEY JOHNSON also was “honored with a resolution” (, 4/9)….Shoal Creek Golf & Country Club officials announced that former Secretary of State CONDOLEEZZA RICE and actress COURTENEY COX will be guests during the Champions Tour event from June 5-9, with Rice serving as honorary chair (, 4/9).

: Monumental Sports & Entertainment Founder, Chair & CEO TED LEONSIS “will resign” from the BOD of Arlington, Va.-based Rosetta Stone. Leonsis joined the BOD in December ’09 and “helped bring” CEO STEPHEN SWAD to the company. The company said that Leonsis is “leaving to focus on other business interests” (, 4/9)….Golfer RICHARD STERNE has signed with IMG for management and marketing representation (IMG)....Former NFLer STEVE MCMICHAEL yesterday lost the Romeoville, Ill., mayoral election to incumbent JOHN NOAK by a margin of 61% to 39% (CHICAGO TRIBUNE, 4/10)….The Ravens are partnering with Habitat for Humanity of the Chesapeake to “build rowhouses in Baltimore.” Team players, coaches and staff will “take part in building the projects May 16 and June 6" (, 4/9)…. Actor DENIS LEARY will play the Browns coach in the movie “Draft Day,” alongside actors KEVIN COSTNER and JENNIFER GARNER (BOSTON GLOBE, 4/10)….NASCAR driver JIMMIE JOHNSON and his wife CHANDRA are “expecting their second child” in September (, 4/9).