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Marketing and Sponsorship

Ligety, Hendrickson Join Kellogg's Roster Of Olympic Hopefuls For '14 Games

USOC sponsor Kellogg's today announced the addition of alpine skier Ted Ligety and ski jumper Sarah Hendrickson to its roster of athletes for the '14 Sochi Games. Ligety and Hendrickson join a roster of nine athletes previously named in February. All 11 athletes will be featured in Kellogg’s marketing and promotions around the Sochi Games. Ligety grew up in Park City, Utah, and won an Olympic Gold Medal at the '06 Turin Games. Hendrickson hopes to be among the first women to compete in ski jumping at the Olympics when the sport makes its debut in Sochi. Stories about the athletes are available at Kelloggs.com/TeamUSA.

ATHLETE SPORT
Gretchen Bleiler Snowboarding
Heath Calhoun Paralympic Alpine Skiing
Jim Craig Ice Hockey Legend & Team co-Captain
Meryl Davis & Charlie White Ice Dancing
Sarah Hendrickson Ski Jumping
Ted Ligety Alpine Skiing
Noelle Pikus-Pace Skeleton
Amy Purdy Paralympic Snowboarding
Kristi Yamaguchi Figure Skating Legend & Team co-Captain
Torin Yater-Wallace Freeskiing

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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