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Marketing and Sponsorship

On-Track Success Not Translating To Sponsorship Deals For NASCAR's Phoenix Racing Team

Even though a "hot start has turned heads in the garage, it hasn't generated many sponsor leads" for the NASCAR Sprint Cup Series team Phoenix Racing, according to Nate Ryan of USA TODAY. Phoenix remains a team that "lacks the multimillion-dollar corporate largesse of its rivals." The team signs its sponsorship deals from "race to race and has found little interest from companies being on the hook for a full season." Phoenix GM Steve Barkdoll said, "We have to figure out a way to get help. There's not a lot left for the rest of the year. [Owner James Finch] can't do it the rest of the season." While "scrounging cash is difficult for Finch's Spartanburg, S.C.-based operation, preparing cars has gotten easier with the new 2013 model." If Finch could "change anything, it'd be increasing the consistency of NASCAR's governance and rulebook to help attract a new breed of owners via lower budgets." Finch said, "If you're a baseball team, and you're losing, you practice twice as much. If you still lose, maybe you need to change some players. NASCAR hasn't changed any of their players. NASCAR has done a really good job with the cars; it's as safe as it's ever been. I'd like for them to say, 'We've got to [get] more (owners) involved'" (USA TODAY, 4/5).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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