Blues, LockerDome Ink Deal To Launch Social Media Network Offering Fan Prizes
St. Louis-based sports-oriented social media network LockerDome has struck a joint partnership with the Blues, representing the company's first team-based deal. In the pact, LockerDome will launch the Blues LockerDome Network, while the company will gain a presence on the club's official website. As a result, the deal is largely based around shared traffic, and no money is changing hands. The Blues LockerDome Network will also offer various prizes to fans, including game tickets and the ability to greet the team as it takes the ice. The pact is the first of several LockerDome is seeking out with various teams and properties. LockerDome co-Founder & CEO Gabe Lozano said, "We think there's a lot of growth to be achieved in both directions in which we help each other grow our audiences." The deal extends a run of recent activity for LockerDome, including the recent closing of a $6M Series A venture capital funding round that included former Blues D Chris Pronger, and a partnership with the USA Today Sports Media Group.