Sports execs strongly feel that the NCAA men’s Final Four should be played in basketball arenas, according to a Turnkey Sports Poll conducted in February. Eighty-two percent of execs said that the event should be in a basketball arena, while 13% said football stadiums. Execs also were asked about their college basketball consumption habits. Thirty-nine percent said that they follow men’s college basketball throughout the entire season, while 36% said only during March Madness and 20% said only during the second half of the season. Meanwhile, execs felt media partners deserve the most credit for the popularity of the men’s NCAA Basketball Tournament. Forty-four percent of execs credited TV partners for the success, compared to 27% crediting the players and 20% crediting the NCAA itself (Turnkey Sports Poll).
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Where should the NCAA men's Final Four be played?
|
| RESPONSE |
%
|
| Basketball arena |
82%
|
| Football stadium |
13%
|
| Not sure/No response |
5%
|
| |
|
|
Which response best describes your consumption
of men's college basketball?
|
| RESPONSE |
%
|
| Follow throughout the entire season |
39%
|
| Follow only during March Madness |
36%
|
| Follow only in the second half of the season |
20%
|
| Don't follow men's college basketball |
5%
|
| |
|
|
Who deserves the most credit for the popularity
of the men's NCAA Basketball Tournament?
|
| RESPONSE |
%
|
| Media partners |
44%
|
| Players |
27%
|
| NCAA itself |
20%
|
| Coaches |
3%
|
| Sponsors |
2%
|
| Not sure/No response |
4%
|
