Group Created with Sketch.
Volume 24 No. 114

Research and Ratings

Sports execs strongly feel that the NCAA men’s Final Four should be played in basketball arenas, according to a Turnkey Sports Poll conducted in February. Eighty-two percent of execs said that the event should be in a basketball arena, while 13% said football stadiums. Execs also were asked about their college basketball consumption habits. Thirty-nine percent said that they follow men’s college basketball throughout the entire season, while 36% said only during March Madness and 20% said only during the second half of the season. Meanwhile, execs felt media partners deserve the most credit for the popularity of the men’s NCAA Basketball Tournament. Forty-four percent of execs credited TV partners for the success, compared to 27% crediting the players and 20% crediting the NCAA itself (Turnkey Sports Poll).

Where should the NCAA men's Final Four be played?
RESPONSE
%
Basketball arena
82%
Football stadium
13%
Not sure/No response
5%
 
Which response best describes your consumption
of men's college basketball?
RESPONSE
%
Follow throughout the entire season
39%
Follow only during March Madness
36%
Follow only in the second half of the season
20%
Don't follow men's college basketball
5%
 
Who deserves the most credit for the popularity
of the men's NCAA Basketball Tournament?
RESPONSE
%
Media partners
44%
Players
27%
NCAA itself
20%
Coaches
3%
Sponsors
2%
Not sure/No response
4%