Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Marketing and Sponsorship

Lowe's Directly Targeting Men In New Campaign Airing During NASCAR, March Madness

Lowe's is introducing a "new round of advertising to promote home improvement projects in the spring, its prime revenue-generating period," according to Jane Levere of the N.Y. TIMES. The company for the first time will advertise "directly to men, in a spot that was first shown Sunday" during Fox' coverage of the NASCAR Sprint Cup Series Kobalt Tools 400. It will also air during the NCAA men's basketball tournament. The ads were created by BBDO, N.Y. An additional second 60-second TV spot shows "men gathered in a backyard, pretending to be competing in various sports, using home improvement tools like a tape measure and sledgehammer as sports equipment." A voice-over says, “You’ll probably never bat in the ninth inning of game seven, or have to make a shot with 20,000 fans screaming at you, or choreograph an original touchdown dance. But you do have a sport, and every weekend is your chance to take the field." Levere notes digital advertising is "running on Web sites like CBSSports.com, Weather.com and eHow" (N.Y. TIMES, 3/12).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/03/12/Marketing-and-Sponsorship/Lowes.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/03/12/Marketing-and-Sponsorship/Lowes.aspx

CLOSE