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Volume 24 No. 159

People and Pop Culture

Longtime PGA Tour CMO TOM WADE is moving into a new role as the tour’s Global Commercial Officer, and JAY MONAHAN will become the tour’s CMO & Exec VP. In his newly-created position, Wade, who was CMO for the last 18 years, will work closely with Commissioner TIM FINCHEM on long-term growth plans across all aspects of the tour’s business, including international, digital, sponsorship, broadcast and competition. Monahan, who had been Senior VP/Business Development, will now spearhead business development, corporate marketing and partnerships, retail licensing and media sales. Monahan has been with the tour since ‘08. Those moves are part of a broad adjustment within Finchem’s senior management team to better address the tour’s global ambitions. Chief among the moves is PAUL JOHNSON's shift out of digital and into the newly defined role of Senior VP/Int’l Business Affairs. The tour’s non-U.S.-based circuits -- PGA Tour Latinoamérica and PGA Tour Canada -- will report to Johnson, and he will coordinate development outside of the U.S. Johnson had previously overseen the tour’s move to bring its digital rights in-house. The responsibility for digital and PGA Tour Entertainment will now fall on RICK ANDERSON, who also manages television and broadcast units. Anderson’s new title will be Exec VP/TV & New Media. Among the other moves: DAVID PILLSBURY’s title is now Exec VP/Championship Management & Tournament Business. He is also President of Golf Course Properties. Pillsbury’s focus will be revenue generation across tournament business affairs in addition to championship management events, as well as the Tour and Champions Tour. TY VOTAW's title is now Exec VP & Chief Global Communications Officer. Votaw will take on additional oversight of digital and broadcast, while remaining in his role with the Int’l Golf Federation. ALLISON KELLER's title is now Senior VP/Human Resources & Corporate Affairs. ED MOORHOUSE and CHARLIE ZINK will remain as co-COOs.

Yankees GM BRIAN CASHMAN "underwent successful surgery" yesterday after he "broke his right fibula and dislocated his right ankle on his second parachute jump" during a charity function with the U.S. Army Golden Knights, according to John Harper of the N.Y. DAILY NEWS. Cashman’s jump near Homestead Air Force Base in Florida is the "latest in several stunts he has performed to raise awareness for various causes, this one in support of the Wounded Warrior Project" (N.Y. DAILY NEWS, 3/5). In N.Y., David Waldstein notes the "jump itself was not the problem." Cashman "enjoyed it so much the first time that he went back for a second jump." It was the "landing of that jump that was the problem." With so many Yankees veterans in "various stages of rehabilitation, perhaps it is only fitting that their veteran general manager should be felled by infirmity, too" (N.Y. TIMES, 3/5). The DAILY NEWS' Harper writes, "As if the Yankees don't have enough injury problems." Cashman "caught his foot on the ground as they landed." He said, "I heard a pop in my ankle." Cashman before leaving for the hospital said, "I made a rookie mistake. But I have no regrets whatsoever. ... Hopefully I'm raising even more awareness now" (N.Y. DAILY NEWS, 3/5).

Several sports-themed books are hitting the shelves today, and some of the authors are making the rounds on talk-shows to promote the releases. NFL Giants coach TOM COUGHLIN appeared on NBC’s “Today” this morning to promote his new book, “EARN THE RIGHT TO WIN.” NBC’s Matt Lauer said Coughlin is “one of the most respected men in the NFL” and now he is “using his success on the field to help people in any field” with his new book. Lauer said Coughlin has been a called a “taskmaster” and a “hardass,” which Coughlin said was a fair assessment. Coughlin said of the book, “People need to know where they stand, what they’re up against, what the rules are, what is expected of them right away in order for them to grow.” Lauer added, “It’s an interesting book and it applies to a lot of different fields, not just the playing field” (“Today,” NBC, 3/5). Meanwhile, Baseball HOFer CAL RIPKEN JR. appeared on ESPN Radio’s “Mike & Mike in the Morning” to promote his new children’s book, “WILD PITCH.” Ripken said he wrote the book because “kids books are a great way to deal with a few social issues." Ripken: "We’ve all played on teams, we’ve all seen issues around and the issues aren’t dated.” Ripken noted that his is about temper, bullying and confidence. He said, "They are normal issues, but I think when you put them in the form of a book and a story, they resonate a whole lot more with the kids” (“Mike & Mike in the Morning,” ESPN Radio, 3/5).

SCALING THE SUMMITT: Former Univ. of Tennessee women’s basketball coach PAT SUMMITT promoted her new book, “SUM IT UP,” in a taped interview on ABC’s “GMA,” and Robin Roberts noted it is a "deeply personal glimpse into the story behind this legend." Roberts noted it is "not just her won-loss record that makes this woman inspiring, it’s the off-court battle that she is waging” with Alzheimer's disease. Roberts said Summit is "such an unstoppable force that when she made the announcement that she had been diagnosed with early onset dementia, Alzheimer-type, it sent shockwaves around the country.” Roberts sat down with Summitt at her Knoxville, Tenn., home telling Summitt the book "is beautiful.” Summitt said her response to her diagnosis was, “Just keep living your life” (“GMA,” ABC, 3/5). USA TODAY's Deirdre Donahue noted Summitt "could only do a limited number of interviews" to promote the book co-written with Washington Post columnist SALLY JENKINS. In addition to the "GMA" appearance, Summitt will be featured on ABC's "Nightline" and "World News," as well as a People magazine piece, and on NPR. The book "recalls her life in vivid detail, describing its triumphs, both on and off the court." Donahue: "With her trademark honesty and grace, Summitt reveals her fears, her early anger and astonishment, her diminishing abilities, her decision to retire, and how her faith sustains her" (USA TODAY, 2/28).

The Univ. of Wisconsin-Milwaukee named Northeastern Univ. Executive Senior Associate AD AMANDA BRAUN AD, succeeding ANDY GEIGER. Braun will begin on May 1 (, 3/4)….RSE Ventures named former WPS CEO JENNIFER O’SULLIVAN General Counsel (THE DAILY)….Staples Center promoted TIM MCNEFF to Senior Event Manager and HARRISON SEELER to Assistant Event Manager. The venue also named ASHLEY SINCLAIR Special Events Programmer (Staples Center)….ESPN formally promoted Senior Dir of Corporate Outreach KEVIN MARTINEZ to VP/Corporate Outreach (ESPN)….Own the Podium Dir of Winter Sport KEN READ has “stepped down,” with his formal resignation effective March 28. OTP CEO ANNE MERKLINGER “plans to fill in for Read until his replacement is hired in May” (CALGARY HERALD, 3/4)....Experiential marketing firm Engine Shop named JENNIFER CARPER Partner & Chief Client Officer (THE DAILY).

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In Boston, Callum Borchers profiles IMG Sports & Entertainment President GEORGE PYNE, and writes in his "unusual path" to his current position, Pyne "developed a skill that just might enable him to commercialize amateur athletics on a level that rivals the pros: a willingness to challenge the status quo." IMG College, "formed by the acquisitions of three other companies," generates more than $500M in annual revenues (BOSTON GLOBE, 3/5). 

MOVING AHEAD: Big Ten Commissioner JIM DELANY was interviewed by former WNBA President VAL ACKERMAN, who asked him about women looking to assume leadership positions in college athletics. Delany said, "If they want to work at the highest level of college sports, they need to focus on external areas, things like development, revenue generation, sponsorship. Because leadership isn't tied as much to operations these days as it is to how to develop revenues and (generate) awareness and (build) brands. You need to be less about operations and more about the big picture, and you need to involve yourself in these external forces" (, 3/4).

THE BIG JOKESTER: TNT’s SHAQUILLE O'NEAL appeared live in-studio on “CBS This Morning” today to promote his new truTV show, “Upload with Shaquille O’Neal.” He said of the show, “We go on the Internet and we look at all the most outrageous clips.” The program is “just about making people laugh.” He said NBA Commissioner DAVID STERN, who is retiring next February, has been a “great commissioner, he’s done a lot for the league.” Stern's successor, Deputy Commissioner & COO ADAM SILVER, “has been under David’s wing for 20 years, so the NBA will be in good hands” (“CBS This Morning,” CBS, 3/5).

SCREEN TIME: Actor JON HAMM will star in “Million Dollar Arm,” a movie “based on the true story of J.B. BERNSTEIN, a sports agent who signed two teen cricket players, RINKU SINGH and DINESH PATEL, discovered in a 2008 reality TV show to find the fastest-throwing phenoms in India” (N.Y. POST, 3/5)....Basketball HOFer KAREEM ABDUL-JABBAR next week “will begin filming” for ABC’s “Splash” reality show (FLORIDA TIMES-UNION, 3/5)….Marlins RF GIANCARLO STANTON appeared on last night's episode of E! Network’s “After Lately” (, 3/4).

NAMES: ESPN's CURT SCHILLING on Friday asked Rhode Island Superior Court Judge MICHAEL SILVERSTEIN "to dismiss a state economic development agency's lawsuit" over its $75M loan guarantee for his now-defunct video game company, "calling claims he and fellow executives mislead the agency 'implausible'" (AP, 3/5)....Orioles manager BUCK SHOWALTER yesterday received the Baltimore Sun's '12 Marylander of the Year Award at a ceremony attended by 150 guests, including Orioles Owner PETER ANGELOS (Baltimore SUN, 3/5)....Fox Sports' ERIN ANDREWS last week during Daytona 500 pre-race coverage "brushed off" rapper 50 CENT, but the two "are actually business partners." Andrews has "signed on as a brand ambassador" for his SK Energy Drink, and will appear in ads later this month (N.Y. POST, 3/5)....Gold Medal-winning U.S. gymnast ALY RAISMAN made “good on her promise” to bring her “Dancing With the Stars” partner MARK BALLAS to the Canadiens-Bruins game on Sunday (BOSTON HERALD, 3/5)….ANDY GABEL “stepped down from leadership roles" with the Int'l Skating Union and the National Speedskating HOF "after being accused of a sexual relationship with an underage skater in the 1990s.” Gabel yesterday “quit as chairman of the short track technical committee,” and the ISU released a statement “reiterating it would look into the allegations made by speedskater BRIDIE FARRELL” (AP, 3/4).